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Guide to Using Social Media Part1- Twitter

Jun 3, 2014 | Posted by Ben Thompson

This week I started a series on social media usage with  a little guide I put together for Twitter newbies to shorten that learning curve a bit.

Some key points and strategies on Twitter to become a more effective tweeter:


Make a Name for Yourself

  • -When building a profile you will be asked to create a twitter handle, try to choose something catchy and original that is professionally appropriate and relates to your company or product


On Twitter You Are The Lure

  • -You are selling yourself and luring people back to your company or product
  • -Do this with content, that is short, “sticky” and to the point
  • -But also do it by being your own interesting selves, after all it is a social media



  • -A tweet has only 140 characters in it
  • -So “it must be short and sweet to fit in a tweet”
  • -Links take up characters as well, something I learned the hard way by botching a few tweets
  • -Tweets with pictures get much more attention on twitter
  • -Same goes for links but not as effective as pictures
  • -Taking a solid stand can be good, better to have a point and stand by it on twitter then to have a washy pointless post
  • -Humour is your best friend on twitter
  • -If you make them laugh, they will come
  • -Take chances, make mistakes, and build allies.
  • -Learning is definitely doing on twitter and no one can do it for you


Once Twatin’ Never Forgotten

  • -Twitter has a lot of trolls (people who harass or stir the pot) and whistle blowers
  • -People love to be critical, and controversial
  • -They are waiting to pounce on your mistakes
  • -10 People Who Lost Jobs Over Social Media Mistakes http://mashable.com/2011/06/16/weinergate-social-media-job-loss/
  • -That is an article of the top ten people who got crucified for tasteless posts, some are definitely more deserving then others
  • -I myself have had to delete posts after thinking about them for a few moments after the fact (none so bad as that)
  • -I once posted “Lean is how I like my Beef not my business #leanisforbeef”
  • -I quickly realized that was too strong a stance and removed it before suffering damages from it
  • -Its ok to have a point but don’t be over zealous



  • -These are used as quick ref. for searching and also build a thread (category) of your similar posts if you remember to put them in
  • -The only way to get one of these babies rolling is to use them, consistently
  • -Our company has a content # this is #TNTkaizen, feel free to search twitter for us via this hashtag
  • -Standardizing your Hashtags is a very powerful idea



  • -These are keystones of a good twitter campaign
  • -They make you much more visible and score you higher on twitter
  • -They are a big part of twitter edict and building allies
  • -When people retweet you it is a form of agreement
  • -Mentally making note of high retweet rates help you to track successful endeavorers
  • -You can see the number of retweets at the bottom of your original tweet


Tweeters Etiquette

  • -It is important to at least on a weekly basis thank your retweeters
  • -Recording retweeters on a notepad program as they come in so you can quickly review and cut and paste back into tweets is any easy way to keep track of and reply to your retweeters
  • -You can also favorite retweets as a way of showing appreciation


Promoting content and Luring

  • -Promoting content can be tricky in 140 characters
  • -This is especially where a picture is worth a thousand words
  • -So are links
  • -Twitter works hand in hand with Linked In
  • -So posting on both via buffer or Linked In itself is very helpful to promote content


Slow and Steady Builds a Base

  • -Trust me, your follower base does not build over night
  • -It is a long journey, persistence is key


Timing is Everything


These helpful hints should help you develop your social media skills as you,






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